Welcome to the 2026 TR Consumer Forum
The annual TR Consumer Forum is the first and only B2B duty free and travel retail industry conference to place the consumer at the heart of the entire agenda.
Each year, the event is dedicated to discussing how global consumers behave when shopping in the travel retail environment, with interactive discussions from industry experts and shopper insights across every theme, courtesy of our exclusive consumer research partner, m1nd-set.
The event returns for its sixth edition in July 2026 at the IATA Geneva Conference Center, and will deliver another eclectic mix of dynamic panel sessions, high-profile keynotes and immersive interactions backed by powerful peer-to-peer business exchange opportunities.
Hotel information
The Crowne Plaza Hotel
- by IHG - Geneva
The Crowne Plaza Hotel Geneva is a modern, well-appointed hotel conveniently located just a short shuttle bus journey from Geneva Airport. Check-in is from 15:00 (3:00 PM), and check-out is at 12:00 PM.
A complimentary airport shuttle service operates every 20 minutes between Geneva Airport and the hotel, with no advance reservation required. The first shuttle departs at 4:40 a.m. and the last at 11:40 p.m. The pick-up point is located at Gate 3, behind the taxi stand at the arrivals exit.
Guests can take the shuttle bus back to the airport and enjoy a short walk to reach the IATA Conference Centre, which is only a few minutes away. Please note that walking directly from the hotel to the conference venue is not advisable due to the busy surrounding roads.
A special discounted rate is available for forum attendees on a first-come, first-served basis. The rate is CHF 165 per night for single occupancy, including breakfast, and excludes the city tax of CHF 4.25 per person per night.
Accommodation for the 2026 forum can be booked via the link below.
Facilitating positive change in travel retail
TRBusiness was launched in 1997 and has been providing news reporting, analysis and analytical commentary to decision makers in the duty free and travel retail industry ever since.
Today, TRBusiness is an award-winning B2B digital media and events company with a multi-product portfolio comprising the TRBusiness e-zine, TRBusiness.com, the consumer-voted Travel Retail Awards, Travel Retail Consumer Forum and Travel Retail Sustainability Week.
Each and every event organised by TRBusiness has been carefully curated to facilitate conversation and drive positive change in the travel retail sector.
98% of delegates attending the 2023 TR Consumer Forum rated the event as 'good' or 'excellent' (72% as 'excellent', and 27% as 'good').
Stakeholder soundbites: Rave reviews from a fantastic forum
Watch the highlights from TR Consumer Forum 2025 below...
Six-figure valued content with
exclusively curated consumer insights
Event co-organiser, Swiss research agency m1nd-set, is curating an exclusive and unrivalled one-off consumer research campaign worth an incredible six-figure value. m1nd-set has been leading the way for more than 15 years in providing relevant and reliable shopper insights to companies across the global travel retail sector.
There has never been a more important time to understand how shoppers from all regions will behave when next travelling, in the new post-pandemic environment.
The Travel Retail Consumer Forum will feature unprecedented depth and detail in all aspects of the passenger and shopper journey. To find out more about the conference programme, visit the Agenda page.
A wealth of opportunites...
Increase your company visibility – Find out about the various sponsorship and exhibition opportunities throughout the two day event and optimise your company and brand visibility.
Contact Sales@TRBusiness.com for more information.
Share your company's consumer-centric strategy - To find out more about speaking opportunities at the Travel Retail Consumer Forum contact faye@trbusiness.com
Contact us for information about:
Sponsorship and Exhibition Showcase packages: Sales@TRBusiness.com
Reconnect:
Non-stop networking over 2 days
Find out about our Exhibition Showcase opportunities: Sales@TRBusiness.com
The Travel Retail Consumer Forum provides multiple opportunities to connect in person with prospects and partners.
In addition to the various sponsorship opportunities, companies are also able to book an Exhibition Showcase to capture the attention of all delegates throughout all the networking coffee breaks and lunches during the event.
Find out more about the various ways you can
